Bud Light went woke and partnered with trans-TikTok star Dylan Mulvaney.
They sent out packs of Bud Light featuring Mulvaney’s face to celebrate Mulvaney’s “365 Days of Girlhood.”
They also had a promotional video of Mulvaney drinking beer in a bathtub as part of the campaign.
Trans TikTok star Dylan Mulvaney was announced as the latest spokesperson for Bud Light in a pair of videos that were attacked on social media.
The trans activist revealed on Saturday that the beer company sent packs of Bud Light featuring the influencer’s face as a way to celebrate the “365 Days of Girlhood” milestone Mulvaney recently reached.
“Happy March Madness!! Just found out this had to do with sports and not just saying it’s a crazy month! In celebration of this sports thing @budlight is giving you the chance to win $15,000! Share a video with #EasyCarryContest for a chance to win!! Good luck! #budlightpartner,” Mulvaney wrote on Instagram.
Another video featured Mulvaney in a bathtub drinking a Bud Light beer as part of the campaign.
They have faced backlash over this.
One liquor store even refused orders of Bud Light in response.
They allegedly aren’t the only store to do this.
We just refused our #Budlight orders for my liquor store. We are pulling it from our shelves. We are not the only ones according to our reps. They said it’s bad.
— T
(@Floridagirl0850) April 5, 2023
Many celebrated the news.
I see you’re in FL. What store? I’ll make it up to you in tequila!
— Dave Rubin (@RubinReport) April 5, 2023
— Liz Wheeler (@Liz_Wheeler) April 5, 2023
— Cap’n Conservative (@michael1980elco) April 5, 2023
Ya I’ll never order/buy again, and remind buddy’s if I see them order a Budweiser.
— TheRyan (@TheRyanNYC) April 5, 2023
Better hire more staff for the additional business you are going to enjoy!
—
John B. Hall
Good for you! I wish I was closer, I would be visiting your store frequently!
—
Thank you.
— Charlotte Bergmann for Congress TN-9 (@ElectBergmann) April 5, 2023
A PR expert called the decision by Bud Light to partner with Mulvaney a mistake.
A PR expert has now told DailyMail.com that the decision by Bud Light and their parent company Anheuser-Busch to link up with Dylan Mulvaney was a mistake.
I really cannot understand their approach for this because their core audience just cannot relate.
Cutting your core audience in the hope you can draw a completely new audience in, who haven’t been exposed before, doesn’t make sense.
Most US families are exposed to their father drinking the beer, or other family members, but it has never been seen as the cool beer.
Go woke, go broke.
For the antidote to media bias, check out ProTrumpNews.com…
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